In this story Kotaku broke the news that Burger King was considering a promotion featuring Burger King-branded XBox 360 games using Burger King’s cartoon characters. The story included mockups, concept art and a description of the promotion. The general counsel of Burger King’s market research company, Greenfield Online, contacted Kotaku, and demanded the removal of the images and text regarding the game concepts alleging that Kotaku was participating in infringement of Burger King’s confidential, proprietary and copyrighted information. In its characteristic irreverent manner, Kotaku responded: “We’re not taking down the post, but we will take some of those scrumptious breakfast sandwiches the King has been pedaling. We’ll gladly trade in our claim of Fair Use for a bag full of delicious sausage Croissan’wiches.”
Sources: Kotaku | 1Up.com | Addict3D | Gamespot
Related: Joystiq | BK Promotion FAQ | Xbox 360 Fanboy

