By: Dale Dietrich
Legal issues related to video game advertising.
On the advice from counsel, Denver’s Regional Transportation District authority voted 12-3 to permit the continued advertising of M-rated and above games on its regional transit system. Such bans exist in Portland and Boston.
Sources: Rocky Mountain News | GamePolitics.com
Text of ASA Decision
June 21, 2006
The UK Advertising Standards Authority (ASA) has opted not to uphold the 45 complaints filed against Sony for its PSP advertising campaign, which included a series of objectionable/racy posters that were primarily placed in outdoor locations, as well as on billboards and buses. The ASA agreed with Sony that the ads did not contain any explicit language or images likely to cause widespread offence or harm to children.
Sources: Gamasutra | GameIndustry.biz | vnunet.com | CNet | GameSpot | Brand Republic | joystiq | mad.co.uk
The UK’s Advertising Standards Authority has upheld a complaint against an advert for Konami title Crime Life: Gang Wars which claimed it exploited racial stereotypes and glorified violence.
Sources: GameIndustry.biz | Gamasutra | GamePolitics.com
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The UK’s Advertising Standards Authority (ASA) has upheld complaints from three television viewers that adverts depicting scenes from Activision title Call of Duty 2 and its current generation console counterpart CoD2: Big Red One were misleading, and declared that they must not be shown again in their present forms.
Sources: GameIndustry.biz | Gamasutra | Gamespot | GamePolitics.com | EuroGamer | 1Up.com | IGN | Boomtown
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