The title speaks for itself. Click on the links to read parts 1 and 2 of this Gamasutra feature.
– Part 1 (November 3, 2006)
– Part 2 (November 9, 2006)
The Basic Marketing Plan For Indie Games
GAMASUTRA FEATURE: “The marketing plan is your flightplan on how to get your game to your players. The contents of a marketing plan can be divided into several sections. A strategic plan or the company’s business plan will describe the company’s strategic objectives. The marketing plan will focus on those major objectives, and how to reach those goals.”
Source: Gamasutra
How to Get Your Video Game Published – GameDaily.biz Feature
This GameDaily.biz feature presents Careen Yapp’s (VP of Licensing and Business Development for D3 Publisher) thoughts on how publishers make their decisions to take on a developer and what developers should understand when preparing a presentation to a publisher.
Source: GameDaily.biz
Dale’s Comment: Gamasutra also included a recent “Feature” entitled “Pitching Your Game to a Publisher”. While less informative, it is amusing!